Brand Identity Redesign /
Objectives
• Research the competitive landscape and identify opportunities for differentiation
• Develop a clear and compelling brand positioning statement
• Design a new logo and visual design elements that reflect the brand's core identity
• Create a new tone of voice and messaging that aligns with the brand's core identity
• Incorporate blue and dark mode elements into the visual design to create a strong association with AR technology and the current logo
• Implement the new identity across all touchpoints, including the company's website, social media profiles, and marketing materials
• Continuously test and iterate the redesign to improve its effectiveness over time
Scope
• Research and analysis of the competitive landscape
• Development of brand positioning statement
• Work around the current of logo and create new visual design elements
• Development of a new verbal identity
• Implementation of the new identity across all touchpoints
• Continuous testing and iteration
Deliverables
• Brand positioning statement
• New visual design elements
• Verbal identity guidelines
• Implementation of the new identity across the company's website, app, social media profiles, and marketing materials
• Report on testing and iteration results.
The project will be performed by a cross-functional team consisting of developers, marketers, and researchers, who will work together to ensure that the new identity accurately reflects VITAL's brand and resonates with target audiences. This redesign will aim to improve the effectiveness of VITAL's brand and support the company's overall business objectives.
